Factory · Audio · Growth · Distribution · Performance

TikTok-first growth

Live publishing is OFF. Labels: LIVE / MANUAL VERIFIED / IMPORT / SIMULATION / FIXTURE / UNAVAILABLE.

A. TIKTOK-FIRST STATUS

ARCHITECTURE_READY_NO_REAL_TIKTOK_PERFORMANCE

TikTok primary: YES · equal-allocation default: REMOVED

B. PLATFORM CAPABILITY

  • OFFICIAL_API · RESTRICTED · UNAVAILABLE
  • AUTHORIZED_ACCOUNT_DATA · AVAILABLE_AFTER_OAUTH · UNAVAILABLE
  • MANUAL_URL_IMPORT · CONFIRMED_AVAILABLE · adapter live
  • CSV_IMPORT · CONFIRMED_AVAILABLE · adapter live
  • PUBLIC_WEB_RESEARCH_IMPORT · CONFIRMED_AVAILABLE · adapter live
  • FUTURE_APPROVED_PROVIDER · UNKNOWN · UNAVAILABLE

C. REFERENCE SOURCES

LIVE verified TikTok 0 · IMPORT 0 · FIXTURE 1 · fabricated 0

Bank is honestly sparse. Import adapters work. Fixtures never enter winner logic.

D. CONSUMER APP CREATIVE BANK

Honestly sparse: 0 verified consumer-app references.

E. APP-INSTALL DNA

result_first · problem_first · comment_response · before_after_tease · comparison · occasion_anxiety · rating_shock · social_proof

F. FORMAT LIBRARY

25 grammars

G. CANDIDATE POOL

40 candidates (Build #16 reuse, $0 new images)

H. INITIAL TEST SLATE

  • b16-11 · POV · G04_POV · CHALLENGE · SFX_TEXT
  • b16-14 · AB · G07_THIS_OR_THAT · COMMENT_REPLY · TREND_AUDIO_TEXT
  • b16-16 · POV · G09_GRWM_CHECK · RESULT_FIRST · VOICE_SFX
  • b16-17 · COMMENT · G10_COMMENT_REPLY · COMMENT_REPLY · VOICE_SFX
  • b16-12 · RATE · G05_OUTFIT_RATING · CONFESSION · SFX_TEXT
  • day40-36 · POV · G04_POV · PROBLEM_FIRST · SFX_TEXT
  • day40-39 · AB · G07_THIS_OR_THAT · COMMENT_REPLY · SFX_TEXT
  • b16-1 · FIX · G02_ONE_FIX · QUESTION · VOICE_SFX
  • b16-2 · FIX · G01_TRANSFORMATION_REVEAL · RESULT_FIRST · VOICE_SFX

Reserve 31

I. EXPERIMENT MATRIX

  • b16-11 · POV · POV_OUTFIT_ANXIETY · Would you walk out like this?
  • b16-14 · AB · THIS_OR_THAT · Someone in comments already saw it.
  • b16-16 · POV · GRWM_INTERRUPT · One fix. That's the whole thing.
  • b16-17 · COMMENT · COMMENT_REPLY · They caught one thing.
  • b16-12 · RATE · RATE_MY_FIT · I almost left like this.
  • day40-36 · POV · POV_OUTFIT_ANXIETY · My friend said change one thing.
  • day40-39 · AB · THIS_OR_THAT · Someone in comments already saw it.
  • b16-1 · FIX · ONE_FIX · What's actually wrong here?
  • b16-2 · FIX · BEFORE_AFTER · One fix. That's the whole thing.

J. FIRST-FRAME DISTRIBUTION

  • REACTION: 2
  • SPLIT_SCREEN: 2
  • FULL_BODY: 1
  • COMMENT: 1
  • TEXT_SHOCK: 1
  • BEFORE: 2

K. HOOK DISTRIBUTION

  • CHALLENGE: 1
  • COMMENT_REPLY: 3
  • RESULT_FIRST: 2
  • CONFESSION: 1
  • PROBLEM_FIRST: 1
  • QUESTION: 1

L. PRODUCT-MOMENT DISTRIBUTION

  • END_REVEAL_PRODUCT: 3
  • MID_VIDEO_PRODUCT: 3
  • NO_PRODUCT_VISIBLE: 1
  • SCREEN_RECORDING_PRODUCT: 1
  • SUBTLE_PRODUCT: 1

M. AUDIO MODE

  • SFX_TEXT: 4
  • TREND_AUDIO_TEXT: 1
  • VOICE_SFX: 4

N. CHANNEL THESIS

Option A: LOOKSTOP_MAIN · series FIX, RATE, POV, AB, RESULT, COMMENT

Cadence: Stage 1: 1–3 TikTok posts/day on LOOKSTOP_MAIN for ~2 weeks. Not 40/day. Not official optimum.

O. TIKTOK CONNECTION READINESS

Developer app YES · OAuth YES · public post RESTRICTED · scopes user.info.basic, video.publish, video.upload, video.list

P. REAL PERFORMANCE

NO REAL LOOKSTOP TIKTOK PERFORMANCE YET

70/30: OFF · hierarchy REFERENCE_EVIDENCE > CREATIVE_QA > EXPERIMENT_VALUE

Q. WINNERS

None. UNMEASURED. Fixtures excluded.

R. VARIANT GENERATIONS

Engine ready. No winner parent yet.

S. CROSS-PLATFORM AMPLIFICATION

TikTok PRIMARY_EXPERIMENT · IG DO_NOT_AMPLIFY · YT DO_NOT_AMPLIFY · FB DO_NOT_AMPLIFY

YouTube corpus 498 retained as structure/fashion prior, downweighted vs empty TikTok/app-install bank

T. OWNER ACTIONS

  • Review Build #18. Do not connect TikTok during this build.
  • Next: TikTok developer app + OAuth after review (see tiktok-owner-setup.md).
  • YouTube OAuth is secondary to TikTok connection for first real posts.

Creative scores are heuristics, not viral predictions. example overall 74

Build #19 overlays

Growth evidence: REAL TikTok videos 0 · consumer-app TikTok 0

Promise coverage: 8 UNTESTED (none VALIDATED)

Recompeted slate: b16-11, b16-14, b16-17, b16-1, b16-5, b16-7, b16-13, b16-20, day40-37 · retained 4 · promoted 5

Adaptive cadence: CALIBRATION 1/day

Creator scale: DO_NOT_SCALE

Build #20 overlays

Launch week: b16-11, b16-14, b16-17, b16-1, b16-5, b16-7, b16-13

Reserve: b16-0, b16-2, b16-3, b16-4, b16-6, b16-8, b16-9, b16-10

Cal AI site/App Store are REAL_REFERENCE; TikTok profile is PUBLIC_WEB_EVIDENCE; verified product-demo videos still 0.

Reddit-derived pain hypotheses feed hooks but are not validated. Connection: NO_OAUTH, NO_AUDIT_PUBLIC

Owner: TikTok developer app + OAuth (private/test only until audit). Do not publish publicly.